When you are just starting out with e-commerce, choosing a platform to sell on can feel pretty overwhelming.
There are marketplaces like Shopee and Lazada, as well as CMS platforms like Shopify and EasyStore to choose from.
To help make the decision a lot simpler, I’ve compiled the most popular e-commerce platforms in Malaysia in this quick list.
Let’s get into it!
Note: All traffic figures quoted in this article are accurate as of June 2021.
What is an e-commerce platform?
An e-commerce platform is where you can list your products for sale, collect payments from your customers and manage your customers’ orders. E-commerce platforms can support all types of business models, including B2B, retail, as well as wholesale.
Shopee
Shopee is the most popular e-commerce marketplace in Malaysia right now. With over 50 million visitors a month, suffice to say, it’s Malaysian’s favourite e-commerce platform.
You can sell just about anything on Shopee – whether it’s clothes, shoes, laptops, mobile phones, or homemade food, vouchers and digital products.
Want to sell on Shopee? Read my Shopee seller guide to kickstart your journey!
Shopify
Shopify is one of the most popular platforms for building a branded online store in Malaysia and around the world. According to BuiltWith, Shopify powers over 1.6k stores in Malaysia.
You can use Shopify to build a store to sell anything you want, including F&B, and digital products.
The best thing about using Shopify is that you can customise your store according to your preferred design.
Want to sell with Shopify? Read my Shopify review to get to know its feature and my Shopify vs EasyStore comparison to see how these platform giants compare!
Lazada
With over 12 million visitors a month, Lazada is the second most popular online marketplace in Malaysia. Just like Shopee, you can sell products in just about any category on Lazada.
Want to sell on Lazada? Read my Lazada Seller guide to get started!
EasyStore
EasyStore is our homegrown platform for building a branded e-commerce store. Not only is EasyStore one of the most affordable local solutions available, it’s also has the most complete feature set for Malaysian sellers.
Based on BuiltWith’s statistics, EasyStore powers over 1.4k stores in Malaysia.
Want to sell on EasyStore? Read my EasyStore review to find out more about all the features it has to offer!
Conclusion
There you have it: the top e-commerce platforms you can sell on. Shopee and Lazada are two of the most popular marketplace, while Shopify and EasyStore are popular CMS platforms you can build a branded store on.
Each platform has its pros and cons – the best platform for you will depend on your business needs.
One Response
Hi Lu wee, I have a question. I want to do e-commerce in south east asian with my us based LLC.
Most gate way providers are only working with local companies together.
Do you know a payment gate way who accepts companies outside south east Asia, apart from Stripe and Paypal?