Shopee is now the biggest online marketplace in Malaysia. With an estimated 38million visitors a month, it is undoubtedly the #1 go-to shopping site in Malaysia in 2020.
Shopee’s popularity amongst buyers means one thing for sellers and potential sellers: a higher opportunity to make money on the platform compared to all other marketplaces.
Even for the smallest sellers on Shopee, you’ll have the best chance of getting more eyeballs on your product and store.
If you see the potential Shopee can offer you and would like to find out more about getting started, check out this comprehensive guide I’ve prepared for you.
What is Shopee?
Shopee is an e-commerce platform that connects buyers with sellers. For sellers, Shopee acts as the technology provider, enabling sellers to expose their products to Shopee’s large user base. On Shopee, sellers also get a multitude of features that help them with boosting sales, and customer service.
For buyers, Shopee as act the middle-man, holding their money and releasing it to sellers only after they have successfully received their orders.
While it is free for both buyers and sellers to create an account on Shopee, Shopee charges sellers a payment and sales commissions. In Malaysia, Shopee’s biggest competitor is Lazada.
Who can sell on Shopee Malaysia?
Anyone with a Malaysian IC or passport, and phone number can sell on Shopee in Malaysia. You don’t need to be a registered business to sell on Shopee.
What can you sell on Shopee Malaysia?
You can sell almost anything on Shopee. Whether it is a physical product, digital product or even workshop access, Shopee is flexible enough to accommodate a number of business models.
With that being said, there are still some restrictions on what you can sell.
How much does it cost to sell on Shopee?
It’s free to create an account and list products on Shopee. Shopee will, however, charge a commission fee on sales you make on the platform.
Fees charged depends on the seller type. For normal sellers, Shopee charges a 2.12% fee. Shopee mall sellers get a lower rate. To find out more about Shopee’s seller fees, check out this page.
How to start selling on Shopee Malaysia
Step 1: Download Shopee app from Apple App Store or Google Play Store
Download the app from your Apple App Store or Google Play Store:
Step 2: Register for free Shopee account
Once you have downloaded the app, go to your profile and register for a free account. You can do this using your phone number, Google, Facebook or Apple account:
You’ll be buying and selling using the same account. Also, you won’t be able to change your username later, so do choose one which you would like to sell with!
Step 3: Set up shipping
Setup your shipping – you can choose between DHL eCommerce and J&T Express.
Step 4: List your product
Once you have registered an account on Shopee, you can now start listing products for sale. Add a photo, input all your product details including shipping information and hit publish:
How to increase your sales on Shopee
Once you’ve signed up and uploaded your products to your Shopee store, your next question would be: How do I get more sales?
Here are some ways you can improve your sales:
Add discounts and vouchers to your store
Everybody loves a discount. Boost sales to your store by using the offers available in your Marketing Centre. You can choose from “Discount Promotions” and “Vouchers”:
Participate in campaigns
Like all marketplaces, Shopee sellers can participate campaigns Shopee runs on a periodical basis. These are usually heavily promoted to buyers, and sellers get a chance at exposing their product listing and stores to existing and new buyers.
These include campaigns like flash sales, 9.9, 10.10, 11.11, 12.12 and so on.
Buy sponsored ads
Shopee offers native ads you can buy based on keywords. When you buy ads on Shopee, you get the chance of having your listing(s) display first for the keywords you bid for.
As an example, when I search for the keywords, “Plastic bottle”, these listings show up first (notice the label “Ad” on the listings):
You can buy ads inside the “Shopee Ads” section of your seller store. You’ll need to top up before you can start bidding for keywords.
Become a Shopee Preferred Seller
Another way to get more exposure for your product listings and Shopee store is to become a Preferred Seller. Shopee Preferred Sellers get a boost in their search rankings, a Preferred Seller Badge (boosts credibility) and extra buyer rewards.
All you have to do is work hard to meet the criteria set by Shopee:
Broadcast on Shopee Live
An interesting and new way you can get more sales is by using Shopee Live. As I discussed in my previous article, livestreaming has become one of the hottest sales channels in Malaysia.
With Shopee Live, you can host your own livestream, and sell to new and existing customers. Convert your audience into buyers during the livestream by offering exclusive discounts, vouchers and bundle deals.
To find out more about how to get started with Shopee Live, check out this article.
Run Facebook Ads to your store
If you want to further boost your store exposure, consider running targeted Facebook Ads to your Shopee store.
Facebook Ads can help add an extra marketing channel for your Shopee store by bringing new customers who may not have heard about your store before.
Frequently Asked Questions
Can Shopee sync with my web store (e.g. Shopify, EasyStore)?
If you are looking to sync your products with your webstore, make sure to check out Zetpy.
Does buyer or seller pay for shipping on Shopee?
You have the option to add a shipping fee or give free shipping to your customers. If you want the buyer to pay for shipping, you can indicate a shipping fee, and if not, you can remove it.
Can I add my staff to my Shopee account?
Unfortunately, you can’t right now. Everything will be controlled using your single Shopee account.
Shopee is undoubtedly the most popular online marketplace in Malaysia. The platform makes it easy for buyers to find products they want to buy, as well as discover new products they might interest them.
For sellers, Shopee provides an exciting opportunity to make money from their large user base of buyers. Other than that, the Shopee platform also comes with a large number of features to help sellers sell more!
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