Running an F&B business in Malaysia can be tough these days. With restrictions on physical activity in place, revenues from dine-in customers can become unpredictable.
While not a perfect replacement, offering delivery for your business can bring in much needed revenues to keep your business afloat in trying times.
Although foodpanda and GrabFood may be the first two brands that come to mind when F&B business owners think about “food delivery”, they are definitely not the only options available.
In this article, I’ll share with you all the options available for F&B business owners who want to offer food delivery, including non-platform options.
Let’s jump right into it:
In this article
Platform food delivery service partners
Non-platform food delivery service partners (riders)
Platform food delivery service partners
Platform food delivery partners provide you with a few things:
- Exposure to their customer base in a food marketplace
- Delivery order system
- Payment collection
- Delivery riders
It’s usually free to sign up with platform food delivery partners. The downside of putting your business on a platform is that they usually take a hefty fee, which can easily eat into your profit margins.
Let’s take a look at the most popular platform delivery partners in Malaysia:
(While there are many smaller players in the market, I’ve included the ones with at least 100K app downloads.)
foodpanda
25 – 35%
Commissions
Delivery + Pickup
Available
Nationwide
Coverage
foodpanda is the most popular food delivery platform in Malaysia, and has its presence in all major cities and towns in Malaysia.
foodpanda supports both F&B and groceries delivery.
List your business on foodpanda
GrabFood
15% / 30%
Commissions
(Pickup / Delivery)
Delivery + Pickup
Available
Nationwide
Coverage
GrabFood is also a popular food delivery platform in Malaysia, and has its presence in all major cities and towns in Malaysia.
GrabFood supports both F&B and groceries delivery.
List your business on GrabFood
airasia food
10%
Commissions
Delivery + Pickup
Available
Klang, Penang
Coverage
airasia Food is airasia’s foray into food delivery. At this stage, it’s a nascent platform and offers delivery to only Klang and Penang. No groceries delivery available either.
List your business on airasia food
DeliverEat
30%
Commissions
Delivery + Pickup
Available
Penang, KL
Coverage
DeliverEAT is a food delivery platform for Penang in KL.
Apply to be a DeliverEat merchant
EASI
N/A
Commissions
Delivery + Pickup
Available
West Malaysia
Coverage (limited)
EASI is a food delivery platform for mostly Chinese food in select cities in West Malaysia. Groceries delivery is included.
Check out EASI’s coverage here
LOLOL
3%
Commissions
Delivery + Pickup
Available
Melaka, Selangor, Johor
Coverage
LOLOL is a food delivery platform for mostly Chinese food in Melaka, Selangor and Johor. Groceries delivery is included.
Non-platform food delivery service partners (riders)
If you have your own delivery system, where you take orders and collect payments (for example, a Shopify or EasyStore store with delivery option enabled) and all you need are riders, these are great options:
Bungkusit
RM7
Base fare
Delivery
Available
West Malaysia
Coverage
Bungkusit provides riders to help you send food to your customers. Rates start from RM7.50 and increase based on distance. Coverage is limited to West Malaysia, and further limited to the riders available.
Other than getting riders from Bungkusit to help you deliver food, you could also list your business on Bungkusit’s marketplace. When a customer orders from your business on this marketplace, you don’t hve to pay any commissions. However, there’s a one-time RM100 set up fee.
List on Bungkusit’s marketplace
GoGet
RM5
Base fare
Delivery
Available
Klang Valley, Penang, JB
Coverage
GoGet is a network of GoGetters who can help businesses with tasks including food delivery. Coverage location includes Klang Valley, Penang and JB.
Check out GoGet’s pricing here
Lalamove
RM4
Base fare
Delivery
Available
Kuala Lumpur
Coverage
Lalamove is a delivery partner for F&B businesses in the KL area, with rates starting at just RM4 for deliveries using motorbikes.
MrSpeedy
RM5
Base fare
Delivery
Available
Kuala Lumpur
Coverage
MrSpeedy is a delivery partner for F&B businesses in the KL area, with rates starting at just RM5 for deliveries using motorbikes.
Conclusion
Whether you choose to list on a platform, or run the delivery yourself, there’s no denying that having a delivery system in place can massively help your business during the pandemic season.
While listing on a platform can give your business more exposure, you’ll usually need to pay a high commission. However, they are usually free to sign up.
On the other hand, if you have an online store where customers can select delivery as an option, you can partner with food delivery services instead.
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