by Lu Wee Tang
February 7, 2021


One of the first things anybody does before buying something online these days?

They read reviews.

Whether they are reviews on the Shopify store itself, or elsewhere, about 95% of people won't open their wallets without reading what others have to say first.

In fact, having reviews on a product page pushes people to checkout 270% more than product pages without them. The higher your price tags, the more reviews matter too. Few people would be ok with dropping $1k online without reading what others have to say first.

Reviews don't just matter for conversions either. If you want to be found on Google, reviews help here too. Reviews give your Shopify product pages an SEO boost, making it easier for potential customers to find your page online.

This is why, if you're about to launch a new Shopify store, having a review app installed should be on top of your list. Let's help you find the best one for your e-commerce business:

Product Reviews (by Shopify)

Pricing: Free

Product Reviews is Shopify's own review app. It's a basic review app that does the job.

Features include:

  • Custom layout
  • SEO-friendly reviews
  • CSV imports and exports

If you're just starting out and don't have a huge budget, Product Reviews by Shopify will likely be the free app to complete your customer's review experience.

Free - $119/month is one of the most comprehensive Shopify review apps in the market. You get a whole lot more features with compared with Product Reviews by Shopify. It works with just about any type of Shopify store.'s review features include:

  • Product Reviews
  • Photo & Video Reviews
  • Instagram Shoppable Gallery
  • Community Questions & Answers
  • Checkout Reviews
  • Net Promoter Score
  • Review Sources: Import and collect reviews from Facebook, FB Messenger, AliExpress, Etsy, Amazon and Klaviyo

There's also a large number of customisations you can make to how your reviews are displayed on your Shopify store. You can adjust things like:

  • Your logo, colours, fonts, layouts
  • Display view - carousel, side drawer, etc
  • Customer attributes shown (e.g. fit, age, waist size)
  • Topic filters

On top of these features, you can also

  • Moderate reviews
  • Send review reminders to your customers via e-mail and SMS
  • Watermark customer photos

If you're looking for a review app that gives you a truly 360-degree coverage, you can't go wrong with With a generous free plan for stores with 50 orders or under, it's perfect even for small stores that are just getting started. 


Pricing: $9.99 - $99.99/month

Loox is an photo-focused Shopify review app that works pretty well with any e-commerce business that wants to encourage customers to submit photo reviews.

With Loox, you can

  • Send a review request via email, and offer discount incentives
  • Customise your reviews display in grid/list, carousel, pop-ups, and sidebars layouts
  • Moderate reviews
  • Customise review widget colours, font, size and position
  • Import reviews and photos from any source

Loox's generous 14-day free trial means you can bring it for a thorough test-drive before you decide to go for the paid plan.

Pricing: Free - $15/month is an affordable and feature-rich Shopify review app. You can use to add text, photo and video reviews from your customers to your e-commerce store.

Its feature highlights include:

  • Product reviews with text, photo and video and automatic reminders
  • Unlimited review requests, orders and imports
  • Review Carousel (6 free themes to show your best ratings)
  • Question and Answers (Q&A) and custom forms, questions

You can also import reviews from other sources like AliExpress.'s pricing is also the most affordable in this list. At just $15/month, you can access all of's features for an unlimited number of products. On the flipside, if you don't need photo or video reviews, you can even use's rich text review features for free!


Pricing: Free - $19.99/month

Ryviu is an import-focused app that lets you sync reviews from marketplaces like Amazon, Etsy, AliExpress, and DHGate, while allowing your customers to add reviews as well.

The review feature is pretty basic compared to apps like, Loox and, but if you're looking mainly to import reviews, you won't find a more complete importer than Ryviu.

If you're unsure if Ryviu is for you, try out the free plan first before jumping on its paid plan.


Reviews are an indispensable of e-commerce stores these days. They help potential customers understand if a product is a good fit for them, as well as boost the SEO for your product pages.

Since Shopify stores don't come with reviews built in, you'll need to install one that has the features you want for your product reviews. There are many review apps to choose from in the Shopify store. 

For starters, you can go for the free Product Review app by Shopify. If you need something more comprehensive, consider getting, Loox or On the other hand, if you prefer importing your reviews, Ryviu might just do the trick!

I hope you've enjoyed this review of the top Shopify review apps. Let me know which review app you went for in the comments below!

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About the author 

Lu Wee Tang

Lu Wee is the founder and writer of Entrepreneur Campfire. She started her journey in e-commerce and SEO after leaving her engineering career behind. Now, she consults small and medium businesses in Malaysia and Singapore on how to digitise and grow their business.

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