Bingxue Franchise Malaysia | Costs & Fees (2024)

Approximate Cost/Outlet
RM400,000
Outlets in Malaysia
23
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Inside this review

About Bingxue

Bingxue opened its first outlet in Taian, Shandong Province China ten years ago in 2014 offering ice cream and tea drinks. Since then, it has grown internationally and has more than 3,000 outlets worldwide.

They serve a variety of ice cream-based drinks including bestsellers like Strawberry Shake Milk Shake, Chocolate Sundae, and Matcha Berry Snow Top.

Estimated Franchise Costs & Fees Bingxue

  • Licensing Fees: RM8,000 per annum
  • Training Fees: RM2,000
  • Security Deposit: RM10,000
  • Initial Stock Cost: RM40,000+
  • Evaluation Fees: RM500 (KL, Selangor) or RM1,000 (Penang/JB)
  • Equipment: RM60,000+

The information above was obtained from this Facebook post (6th August 2024).

Considering a cost of renovation of around RM250,000 and other miscellaneous costs, the estimate cost of opening a Bingxue outlet in Malaysia is around RM400,000.

Pros and Cons of Bingxue Franchise

  • Free royalty fee
  • Free social marketing
  • Low licensing fee
  • A relatively less-known brand compared to Mixue

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