This is great news for e-commerce players already in the market as well as individuals and companies that are interested to move into e-commerce.
As such, one of the biggest questions that the latter group of people might have is: what kinds of e-commerce businesses are doing well in Singapore?
They ask this question in hopes of emulating the success of others in their own forays into the digital space.
If this is a question you have been asking yourself, the good news I have taken the time to study and compile this list of the twenty most popular e-commerce websites in Singapore and what they are doing to make money online for you.
Using data from Alexa and Similarweb, I’ve compiled the 20+ of the biggest e-commerce sites in Singapore that are taking up the most of the e-commerce pie here.
If you are running your own e-commerce business or planning to, you might be able to learn from these sites to improve yours.
I have ordered them by their traffic size, starting with the largest sites at the top.
Let’s get to them!
Disclaimer: All Alexa and Similarweb information reflect their positions at the time of publishing.
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Category: Online marketplace (B2C, C2C) Alexa Ranking: #9 in Singapore Monthly Visitors: 9.95m Year of Establishment: 2008
Currently, Lazada is making most of its revenue by charging its sellers a fee for sponsored product posts.
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Category: P2P Marketplace Alexa Ranking: #27 in Singapore Monthly Visitors: 14.30million (36.6% traffic from Singapore) Year of Establishment: 2012
Carousell is Singapore’s pioneer peer-to-peer marketplace. It began as a mobile-first platform and continues to be the most popular of its kind today.
On Carousell, people list things for sale and make arrangements themselves on how to buy and sell. Carousell does not help with the monetory transactions that happen. As such, scams on the platform can happen totally out of control of Carousell.
The biggest benefit that Carousell offers its sellers is that they don’t have to pay any payment gateway or commission fees when they make a sale through the site.
Category: Online marketplace (B2C, C2C) Alexa Ranking: #74 in Singapore Monthly Visitors: 2.85million Year of Establishment: 2015
Like Carousell, Shopee is another mobile-first e-commerce marketplace. But unlike Carousell, Shopee acts as a middleman, collecting payments on sellers’ behalf and releasing them once buyers receive their items.
Its growth in Singapore has been quite fast, growing from 1 million sessions to the almost 3 million sessions today.
Shopee does not charge any commissions to sellers on the platform, but they do sell sponsored ads for products.
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Category: Consignment forwarding from China, US, Korea and Taiwan Alexa Ranking: #79 in Singapore Monthly Visitors: 1.67million Year of Establishment: 2010
Ezbuy started in 2010 as a platform for helping people buy and ship items from popular shopping destinations like China, US, Korea and Taiwan to Singapore. Now, ezbuy has rebranded into a mainly forwarding company, helping buyers ship in items they buy from those countries into Singapore.
One of the biggest draws is the $2.99 flat shipping fee for ezbuy’s ‘Prime’ customers. This keeps ezbuy’s most active customers happy.
Ezbuy makes money mainly by charging a markup on top of the item price known as the ‘Agent fee’ to the customers.
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Category: Online Marketplace (B2C, C2C) Alexa Ranking: #285 in Singapore Monthly Visitors: 1.59million Year of Establishment:
eBay started in the US in 1995 as an auction site. These days eBay has shed most of its auction-based business, however, having transitioned into a conventional buy and sell marketplace where sellers can list both new and used items up for sale.
As a marketplace, eBay is behind local players like Carousell and Shopee, but the popularity of the platform has been rather steady over the years.
eBay makes money by charging listing and transaction fees to sellers who successfully make sales on the platform.
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Category: Online grocery delivery Alexa Ranking: #109 in Singapore Monthly Visitors: 1.57million Year of Establishment: 2011
Redmart is Singapore’s most popular online destination for grocery shopping. It not only provides delivery of everyday groceries to the doorsteps of Singaporean homes, it does at discounts for selected items.
As a business, Redmart is yet to be profitable and was acquired by Lazada in 2016. In general, however, Redmart makes money by profiting from the items bought online by its customers.
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Category: Fashion e-tail Alexa Ranking: #177 in Singapore Monthly Visitors: 1.24million Year of Establishment: 2012
Zalora is Lazada’s sister’s site for fashion and the biggest fashion e-commerce site in Singapore. The site carries hundreds of fashion brands for men and women.
Category: Online home furnishing and electronics store Alexa Ranking: #456 in Singapore Monthly Visitors: 1.22million Year of Establishment: 2012
Courts is a popular furniture and electronics chain in Singapore with 85 stores islandwide. The Courts online store has almost 20,000 items listed.
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Category: Online grocery shopping Alexa Ranking: #207 in Singapore Monthly Visitors: 917,000+ Year of Establishment: 2002
Fair Price is Singapore’s largest supermarket chain where you can buy anything you need for your everyday use. It launched its online store in 2002 as one of the pioneer supermarket e-commerce store in Singapore.
It makes money by profiting from sales of products bought from the online store.
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Category: Cashback site Alexa Ranking: #188 in Singapore Monthly Visitors: 786,000+ Year of Establishment: 2014
Shopback is Singapore’s most popular cashback site. Buyers who make purchases using Shopback’s links will get a percentage of their purchase cost as cashback.
Shopback makes money by keeping a portion of the affiliate income it receives from the merchants while passing on most of the money to the buyers.
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Category: Pre-loved and new luxury handbag e-tail Alexa Ranking: #1,035 in Singapore Monthly Visitors: 708,000+ (10.6% from Singapore) Year of Establishment: 2009
Reebonz started in 2009 as a platform for pre-loved luxury handbags in Singapore. Today, it is one of the most popular platforms for pre-loved and new luxury handbags in Australasia.
Reebonz makes money by profiting from the sales of the luxury bags on its platform.
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Category: Pharmacy e-tail Alexa Ranking: #889 in Singapore Monthly Visitors: 645,000+ Year of Establishment: 2014
Guardian is one of the most popular pharmacy chains in Singapore. It launched its online store in 2014 not only as an e-commerce website with a wide variety of products on offer but also a place for Singaporeans to get virtual health consultation using their live chat feature. Guardian makes its money by profiting on the products it sells.
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Category: Online home furnishing store Alexa Ranking: #137 in Singapore Monthly Visitors: 437,000+ Year of Establishment: 2007
FortyTwo is Singapore’s biggest online-first home furnishing site. With more than 20,000 pieces on the site, it’s likely that you’ll find what you’re looking for if you’re out furniture shopping. It makes money by profiting on the products it sells on its online store.
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Category: Makeup e-tail Alexa Ranking: #568 in Singapore Monthly Visitors: 433,000+ Year of Establishment: 2011 (as Luxola)
Nowadays, Sephora dominates the luxury makeup space online in Singapore. Sephora’s physical store presence around Singapore helps the brand.
Sephora makes money by making a profit on the products it sells online.
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Category: Online pharmacy Alexa Ranking: #850 in Singapore Monthly Visitors: 408,000+ Year of Establishment: 2016
Like Guardian, Watson’s is also a popular pharmacy chain in Singapore, with more than 100 outlets islandwide.
The online store carries hundreds of products buyers who love their offline stores will be satisfied with.
Watsons makes money by profiting on the products sold from its site.
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Category: Travel discount site Alexa Ranking: #347 in Singapore Monthly Visitors: 4.51million (8% Singapore traffic) Year of Establishment: 2014
Klook is a Hong Kong based travel discount sites for experiences in top travel destinations around the world. On Klook, you can find passes to Universal Studios Japan, sim cards to use in Seoul and so on for offer prices. Other than better prices, Klook also offers travelers a convenient all-in-one destination to conveniently buy travel-related experiences and conveniences.
Although it has not been disclosed, Klook likely makes money by charging a commission to the merchants for the experiences it sells on its site.
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Category: Fashion e-tail Alexa Ranking: #1,310 in Singapore Monthly Visitors: 282,000+ Year of Establishment: 2006
LoveBonito started off as a blog shop in 2006 as BonitoChico, one of the pioneer fashion e-commerce sites in Singapore. Its core products are stylish fashion pieces for the modern Singaporean woman.