Making money online can be a flexible way to create an additional revenue stream to supplement your existing income.
But, how do you actually get started?
What are the ways that you can make money online?
If you’ve asked yourself these questions before, here’s some good news for you: it’s actually much easier than you think.
In this post, I will you show you how 15 websites in Singapore are already making money online.
I will pull back the curtains and show you the common ways these websites make money online.
Knowing how existing businesses make money online can help you gain some inspiration to help you get started with your own online business in Singapore.
Ready?
Let’s get started:
Disclaimer: These are my own analysis and may not reflect exactly or every part of how these websites make money. If you are the owner of any of these sites and wish not to be mentioned, just send me a message here. All traffic information is obtained using Similarweb.com and are accurate at the point of publishing.
Lazada Singapore

Website URL: http://www.lazada.sg/
Monthly traffic estimate: 5.86m
What
How this website makes money: Like any online marketplace, Lazada makes money by charging commissions on sales made on the platform as well as for ads on the platform.
Qoo10.sg

Website URL: http://www.qoo10.sg
Monthly traffic estimate: 10.27m
What
How this website makes money: Like any online marketplace, Qoo10 makes money by charging commissions on sales made on the platform as well as for ads on the platform.
Hardwarezone.sg

Website URL: http://www.hardwarezone.com.sg/
Monthly traffic estimate: 6.34m
What
How this website makes money: Like any online publisher, Hardwarezone makes money using programmatic advertising and branded content.
Jobstreet.com.sg

Website URL: http://www.jobstreet.com.sg/
Monthly traffic estimate: 4.15m
What about: Jobstreet is an online job portal for employers to post job vacancies and for jobseekers to find jobs.
How this website makes money: Jobstreet makes money mainly by charging a listing fee to employers who want to use its platform to find candidates for their vacancies.
Gumtree.sg

Website URL: http://www.gumtree.sg/
Monthly traffic estimate: 1.23m
What about: Gumtree is one of the most popular free online classifieds in Singapore.
How this website makes money: Gumtree makes money using programmatic advertising like Google AdSense as well as the sales of enhanced listings such as ‘Bump Ups’, ‘Urgent Ads’, ‘Top Ads’ and so on.
SethLui.com

Website URL: http://www.sethlui.com/
Monthly traffic estimate: 1.66m
What about: SethLui.com is one of Singapore’s most popular food blogs. If you have ever wanted to look for places to eat and chill in Singapore, you likely would have stumbled upon SethLui.com.
How this website makes money: SethLui.com makes money using:
- programmatic advertising using networks like Google AdSense
- brand sponsored posts
- affiliate marketing
- e-book sales of like Food & Restaurant Marketing System: Create a Profitable Restaurant
- F&B consultation
TheSmartLocal.com

Website URL: http://www.thesmartlocal.com
Monthly traffic estimate: 2.31m
What
How this website makes money: Like any online publisher,
DollarsandSense.sg

Website URL: http://www.dollarsandsense.sg
Monthly traffic estimate: 455k
What about: A resource site for Singaporeans who want to better manage their finances and investments.
How this website makes money: Like any online publisher, Dollarsandsense makes money using programmatic advertising and branded content. Other than that, they also make money using affiliate marketing for financial products.
EatBook.sg

Website URL: http://www.eatbook.sg/
Monthly traffic estimate: 676k
What about: Eatbook is one of the most popular food review site in Singapore.
How this website makes money: Like any online publisher, Eatbook makes money using programmatic advertising and branded content.
Ladyironchef.com

Website URL: http://www.ladyironchef.com/
Monthly traffic estimate: 616k
What about: Ladyironchef is one of the most popular food review site in Singapore.
How this website makes money: Like any online publisher, Ladyironchef makes money using programmatic advertising and branded content.
Danielfooddiary.com

Website URL: http://www.danielfooddiary.com/
Monthly traffic estimate: 688k
What about: Danielfooddiary is one of the most popular food review site in Singapore.
How this website makes money: Like any online publisher, Danielfooddiary makes money using programmatic advertising and branded content.
MoneySmart.sg

Website URL: http://www.moneysmart.sg/
Monthly traffic estimate: 1.28m
What
How this website makes money: Moneysmart mainly makes money using affiliate marketing, receiving a commission each time they help make a sale or send a lead to their partner companies.
Shopback.sg

Website URL: http://www.shopback.sg/
Monthly traffic estimate: 711k
What
How this website makes money:
Redmart.com

Website URL: http://www.redmart.com/
Monthly traffic estimate: 1.54m
What about: Redmart is a grocery supply website. Singaporeans can order grocery and get it delivered to their home using Redmart.
How this website makes money: Like any normal e-commerce website, Redmart makes money by profiting the difference between cost and selling price.
Carousell.com

Website URL: http://www.carousell.com/
Monthly traffic estimate: 15.13m
What
How this website makes money:
Conclusion
There you have it: 15 popular websites in Singapore and how they make money online.
As you would notice, one of the most popular ways of making money online is using programmatic advertising like Google AdSense. However, to make a good income from Google AdSense, you would need to have a high amount of traffic.
Coming in as a close second is affiliate marketing, where the website gets a commission each time they help make a sale for the merchants they work with.
E-commerce is also a popular way to make money online, though, this space has gotten a lot more competitive over the years.
Though I have shown you how 15 websites in Singapore make money, these are not the only methods possible. What may work for other businesses may not always work for you. The best way to know what will work for yourself is to test them out.
Which business model would you likely try to make money online? Let me know in the comments below:
Have I missed any popular online businesses in Singapore? Comment below for me to include them!
4 Responses
I need to know more about online business in Singapore..I don’t mind if you send meyh email..i want learn more about entrepreneur skills
Hey, what type of business are you looking to build?
What is the best online business that you suggest for the African continent?
Sorry, I don’t have experience doing business in the African continent so can’t advise.