Kickstarter is one of the most popular crowdfunding websites in the world. Regardless of where you are from, you can list your idea on Kickstarter, and gain fans who might fund your project.
For creators short of funds, Kickstarter can be a great place to finally have enough money to bring an idea to life while giving your project a marketing push.
Listing your project on Kickstarter isn’t a guarantee for getting funded, however. Some projects fail to reach their funding goals despite the creator’s best intentions and efforts.
In fact, according to Kickstarter’s stats to date, only around 37% of all projects reach their funding goals.
If you are a Malaysian creator interested to list your project on Kickstarter, you might be wondering:
What are my chances of raising funds on Kickstarter?
How many Malaysians have successfully gotten their projects funded on Kickstarter?
What kind of projects get funded?
Or, you might just love Kickstarter and are curious to see how your fellow Malaysians are doing on the popular platform.
Regardless if you’re interested to list on Kickstarter, or just curious, I’ve compiled 10 of the most funded Kickstarter projects in Malaysia so you can have an idea of the type of projects that get the best support on a platform like Kickstarter.
What was their idea? How much did they raise? – you’ll find out in this article.
Before we get into the projects though, let’s take a quick look at the stats so you can understand your success rates if you were to list your project on Kickstarter.
Let’s get to it:
Kickstarter Malaysia Stats
Based on my quick search of all Kickstarter projects based in Malaysia, I found that:
to date, there have been a total of 36 Kickstarter projects launched by Malaysians. Of these, 13 reached their funding goals, while another 15 failed to reach their funding goals and a total of 6 canceled their projects.
To give you a visualisation of this, that’s a success rate of 38.2%:
Disclaimer: The above is only an estimate. Actual figures may differ.
Alright, now that you have an idea of the success rates in Malaysia, let’s take a look at the most successful Malaysian projects. Starting with the most funded:
#1. $6 Maker Arduino, 2018 (US$63,875 raised, US$3,500 goal)
This $6 Maker Arduino was launched on Kickstarter in March 2018 by Penang’s Cytron Technologies.
While the funding goal was a modest US$3,500, there was so much fanfare around this project that it received a grand total of US$63,875 (RM263,995) by the end of the campaign, making it the #1 most-funded Malaysian project on Kickstarter.
Today, this $6 Maker Arduino lives on in makeruno.com.my:
#2. Vintage Inspired Pilot Bronze Watches, 2017 (AU$ 77,524 raised, AU$ 43,000 goal)
Scuro launched their vintage-inspired bronze pilot bronze watches on Kickstarter in August 2017.
The brainchild of designer Tan Yik Sean from Langkawi, this is Scuro’s second watch to launch on Kickstarter (we’ll take a look at the first one in a minute).
At a whopping AU$77,524 (~RM225,629) raised one month from launch, Scuro’s vintage-inspired pilot bronze watches is the second most funded Malaysian project on Kickstarter to date!
Today, Scuro continues selling these beautifully designed watches on its website www.scurowatches.com:
Based on their IG account with almost 2,000 followers, the brand is very much active in their interactions with fans:
#3. Automatic Titanium Dive Watches, 2016 (AU$75,845 raised, AU$65,000 goal)
The Automatic Titanium Dive Watches is Scuro’s first product to launch on Kickstarter.
Marketed as a collection of affordable and stylish automatic titanium watches for divers in June 2016 by creator Tan Yik Sean from Langkawi, the project was able to reach 18% of its AU$60,000 goal within the first day of launch and reached its funding goal within a month. At the end of the campaign, a total of AU$75,845 (RM220,743) was raised, placing it just behind Scuro’s latest Kickstarter project.
As we’ve seen above, the brand is still well and alive now in 2019.
#4. Tiga Sketchbooks, 2015 (AU$39,952 raised, AU$25,000 goal)
Tiga was launched by three artists Vince Low, Kerby Rosanes and Peisy Ting as a high-quality and artistic sketchbook for artists in June 2015.
It was so well received by the international art community that it raised an extra AU$15,000 above its funding goal of AU$25,000, giving it a total of almost AU$40,000 (~RM116,418) at the campaign’s conclusion.
While one of the most funded Malaysian projects on Kickstarter, a quick check of Tiga’s website shows an inactive website:
Additionally, Tiga’s IG page seems to have stopped updating in mid-2016:
At this point, I’m unsure if Tiga is still in production. If anybody knows, leave me a comment below 🙂
#5. Sk!n Performance, 2016 (AU$30,112 raised, AU$30,000 pledged)
Sk!n is an artistic depiction of human trafficking by KL-based performance company Terry and the Cuz.
Sk!n only barely made its funding goals, having raised just a little over AU$30,000 (RM87,313) when the campaign concluded.
As Sk!n was a one-off project, I don’t expect it to continue living on past the performance periods it was set for. However, the makers of Sk!n continue their performances around the world through their Terry and the Cuz Act:
#6. A Unique Titanium Watch, 2018 (AU$24,935 raised, AU$23,000 goal)
This titanium watch is yet another product launched by Scuro (seen at #2 and #3) and is its latest project launch on Kickstarter.
This time though, Scuro went for a much smaller goal of AU$23,000 and raised almost AU$25,000 (RM72,761) by the campaign’s conclusion.
#7. Palm Republik, 2013 ($10,150 raised, $8,500 goal)
Palm Republik is a sustainable product launched by Pisey Lee. This is also Pisey Lee’s first successful kickstarter project before Tiga (#4 above).
It was launched in May 2013 and was fully funded with a few thousand dollars to spare at $10,150 (~RM41,949).
Although Palm Republik successfully raised funds, according to the updates on the campaign page, Pisey encountered a lot of problems which caused the delivery to be delayed.
As of today, Palm Republik’s products are nowhere to be found.
#8. ULTRA Sustainable Fashion, 2010 ($9,499 raised, $8,000 goal)
ULTRA was a sustainable fashion brand launched in 2010 that went against fast fashion philosophies and created clothing meant to last you a long time.
With a funding goal of US$8,000, it raised up to US$9,499 (~RM39,259) one month later when the campaign concluded.
It’s been almost ten years since ULTRA launched on Kickstarter. Today, ULTRA’s website (weareultra.com) as listed on the campaign is no longer active:
Where is ULTRA now? I’m not too sure.
#9. Wallert Slim Wallet, ($9,046 raised, $5,000 goal)
Wallert was launched in January 2016 as a stylish and slim wallet by product designer Peter Gien from Petaling Jaya.
The slim wallet designed raised almost twice its $5,000 goal and took home just over $9,000 (~RM37,387).
Today, however, Wallert seems to have gone dormant. Its official website wallert.co and IG page are inactive:
#10. Volo Minimalist Wallet, 2016 (AU$10,523 raised, AU$1,000 goal)
Volo launched on Kickstarter in November 2016 by Volo Goods, an Italian craftsman brand which took roots in Malaysia in 2015.
With a modest goal of AU$1,000, Volo Goods was able to raise ten times its goal and achieved a pledge of AU$10,523 (~RM30,626) at the end of the campaign.
Since its Kickstarter campaign, Volo has gone on to launch numerous other products as can be seen on its official website volo.me:
Although Malaysians are not in the top of active fundraisers on Kickstarter, we were still able to have campaigns that raised a nice six figures on the platform. Some creators were even able to launch and successfully fund more than one campaign!
Despite having successful campaigns, however, a good portion of the products are no longer in production. The reason is unknown to me at this point.
Nonetheless, at a success rate of almost 40%, you probably stand a good chance of getting your project funded on Kickstarter.
Though, getting successfully funded doesn’t mean your journey is complete. Kickstarter is meant to be a launching pad for your business. To have continued success, you must have a long-term strategy in place.
Over to you: have you ever thought of launching a campaign on Kickstarter? Let me know!