Mixue Franchise Malaysia | Costs & Fees (2024)

Approximate Cost/Outlet
RM300,000
Outlets in Malaysia
240
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Inside this review

About Mixue

Mixue was started by Zhang Hongchao in Henan, China as a bubble tea company serving affordable ice cream and tea drinks in the year 1997.

In 2022, Mixue’s first store in Malaysia opened in Johor’s Paradigm Mall.

With drink prices starting from just RM3, Mixue has gained popularity for being the cheapest bubble tea brand in the market.

Estimated Franchise Costs & Fees Mixue

Estimated RM300,000 required

  • Trademark Royalty Fees: RM 14,000 /year
  • Security Deposit: RM 10,000
  • Equipments: Around RM60,000
  • Initial stock cost: RM 40,000
  • Renovation: RM100,000-RM150,000 (Depend on the area of the store)
  • Rental deposit & others: May vary by location
  • Evaluation Fees: RM 500 /once
  • Open area: West Malaysia (except Kelantan, Terengganu, Pahang)

All details above are obtained from Mixue Malaysia’s official website.

Pros and Cons of Mixue Franchise

  • Advantages
  • Competitive prices for ice cream and bubble tea
  • Relatively new market entrant in Malaysia
  • Disadvantages
  • Limited locations open for franchising
  • 0% royalty fees on sales made at your own Mixue outlet

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25 Responses

  10. I hv a shop lot(loft) at Bandar Baru Senawang, Seremban, NS, ground floor size 65’x19’, upstairs 27’x19’, need to know who provide the staffs and how long is the ROI

    Reply

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